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Exciting Vietnam campaign to promote Vietnam tourism

Fri, 13 Jun 2014. Last updated Thu, 07 May 2015 17:09

A major campaign named “Exciting Vietnam” will be launched by the Ministry of Culture, Sports and Tourism of Vietnam to promote image of Vietnam tourism as a destination safe, friendly and attractive.

The campaign will implement a large number of international promotion programs to share images of Vietnam to the world. The first activity is the international press conference introducing the campaign. Through the press conference, Vietnam will inform news agencies and media companies about security, safety, protected environment and attractive destinations in Vietnam. Under the campaign, the organizing committee will offer some awards of free trips for international visiting Vietnam from June to September 2014.

In the early June 2014, the Ministry of Culture, Sports and Tourism of Vietnam will collaborate with the Ministry of Foreign Affairs to organize “Press trip” tour for international news agencies and journals to visit some localities so that they can reflect accurately about tourism in Vietnam nowadays. “Press trip” delegation will visit key tourist routes such as: Hanoi, Quang Ninh, Ha Tinh, Hue city, Da Nang City, Nha Trang, Binh Thuan, Ho Chi Minh City, Binh Duong, Dong Nai, and Ba Ria – Vung Tau.

Nha Trang Beach

By the late June and September 2014, a number of delegations of foreign tourism companies and magazines from potential markets like Japan, Korea, Russia, India, Indonesia, Malaysia, Singapore, Taiwan and so on will be invited to witness the safety, friendliness and attractiveness of Destinations in Vietnam. The aim of those trips is to introduce country and people in Vietnam and to promote tourism Vietnam to tourists all around the world.  

The Ministry of Culture, Sports and Tourism has decided to choose the event of 10th anniversary of International Travel Expo 2014 of Ho Chi Minh City (ITE HCMC 2014) as the key event in which international journals, newspapers and travel companies will be invited to visit Vietnam. The event is also an opportunity for Vietnamese tourism products are widely advertised.

Sapa, Vietnam

It can be said that exciting Vietnam is the strongest and most extensive tourist campaign of Vietnam ever. The continuous presences of Press trips as well as international travel companies in Vietnam are expected to create a strong media effect which is not just a few separate comments or information. It is the true Vietnam’s image that proves to the world that Vietnam has been an ideal choice for travel. This will have influence on thought of tourists in some markets such as Hong Kong, Taiwan, Macau,… in order to ease their worries.

Hoi An Ancient Town

First targeted markets are Japan, Korea, Russia, India, Malaysia, Singapore, and Taiwan.   All promoting and advertising activities this time is sponsored by the Ministry of Culture, Sports and Tourism of Vietnam, Vietnam Aviation Company, Vietnam tourism Association and Vietnam Hotel Association.

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