Since identifying tourism as a key economic sector, Hanoi tourism has always focused on promotion and advertisement to bring the city’s images closer to domestic and international tourists. During the two years 2013 and 2014, the tourism industry of the city has held and participated in several large events such as National Tourism Year – Red River Delta, Vietnam – Hanoi International Tourism Fair, Huong Pagoda Festival and upcoming Hanoi Craft Village Festival. Through those activities, Hanoi has introduced its natural tourism potentials, culture, history, ancient villages and culinary culture. A large number of cooperation agreements between the city’s tourism industry and localities throughout the country, among travel agencies, and between the domestic market and the international ones have been signed.
According to Deputy Director of Hanoi Department of Culture, Sports and Tourism, Mr. Mai Tien Dung, in addition to the domestic market, Hanoi tourism industry is especially interested in promoting its images to international markets in the world. Focused markets include France, Russia, Japan, Korea, Eastern Europe and ASEAN. Authorities of Hanoi have participated in all sessions of the Council of Asia tourism promotion and the Network of Asian Large Cities in 21st century. The tourism industry also held surveys for travel agencies and journals abroad to research and assess the current situation of the city’s tourism. Images of attractions in Hanoi are regularly broadcasted on prestigious travel websites like TripAdvisor, Smart Travel Asia and on some world’s TV channels. Therefore, the number of tourists visiting Hanoi is stably increasing. In 2013, there were 2.5 million international tourists visiting Hanoi, accounting for about 30% foreign tourists visiting Vietnam.
Many experts in tourism fields said that Hanoi is an indispensible destination in trips of foreign tourists when visiting Vietnam. Tourists shared that visiting Hanoi make you feel the tranquility, simplicity and living rhythm slower than in others so that they usually choose Hanoi to escape from the hustle and bustle of the city.
Currently, authorities are planning to build new tourism areas and to improve infrastructures to meet national standards. The overall plan includes restoring Giong Temple Festival, developing community tourism in Ba Vi, exploiting new attraction of Dong Ngac ancient village, and holding traditional art programs. In recent times, Hanoi Department of Culture, Sports and Tourism have enhanced to cooperate with other provinces in Vietnam such as provinces in Mekong Delta, Da Nang City, provinces of Quang Nam, Quang Ngai, Hai Phong, Quang Ninh to implement stimulus programs promoting Hanoi tourism in domestic markets. In 2014, Hanoi strives to welcome 14 million tourists including 3 million international tourists.