Thu, 29 May 2014. Last updated Thu, 07 May 2015 16:58
Mr. La Quoc Khanh, the Deputy Director of the Department of Culture, Sports and Tourism of Ho Chi Minh City, also the Head of Organizing Committee said that the precursor of the festival was the Suoi Tien Traditional Fruit Festival which had been held during 3 summer months since 1997. Since 2004, under the direction of People’s Committee of Ho Chi Minh City and the provincial Department of Culture, Sports and Tourism, the scale of Suoi Tien Traditional Fruit Festival has been expanded into Southern Fruit Festival, a unique cultural tourist event and a interesting festival for promoting products and services of Ho Chi Minh City tourism and Vietnam tourism. The festival is held annually to introduce domestic and international tourists to specialties of the Southern Vietnam and to honor the nation’s cultural values, notably fruit products of the South.
At a press conference on May 26th, Mr. Huynh Dong Tuan, Deputy General Director of Suoi Tien Park said that the most outstanding of this year festival was “Fruit Floating Market” at Lac Canh Lake in Suoi Tien Park. 70 booths in the market are boats carrying fruit of all kinds, which recreates the unique floating markets of many Southern provinces in Vietnam. The market sells more than 180 various kinds of fruits with surprisingly cheap prices (cheaper than other markets from 20 to 40 percent). It is reported that for the past 10 years, Suoi Tien Floating Market has consumed a record products, over 14 thousand tons of fruits.
In response to the question of a reporter from a tourism magazine, Khanh has stated that during the last time, Ho Chi Minh City has made a great effort in hosting events. Through such events, tourism products are promoted and the attractiveness of the destination is enhanced. The city desires to celebrate an event in every month. Currently, there are 10 events and festivals in one year. The Southern Fruit Festival is an event to honor the achievements of farmers. It is the crystallization of their diligence and creativity. Therefore, municipal authorities desire to make this festival more interesting and appealing to attract more tourists from Vietnam and all around the world.
For the aim of promoting the festival to tourists, especially international tourists, a large number of publications and leaflets are sent to hotels and tourism companies. In particular, those publications and leaflets are printed in English and given to tourists on Pham Ngu Lao Street and even in Phnom Penh of Cambodia. On such publications are instructions of buses to the festival, which are often used by international tourists. The festival is an ideal occasion to promote Ho Chi Minh City festivals as well as exciting festivals in Vietnam throughout the world.